Omada Health Rebrand
The Challenge
Omada Health is a pioneer in digital care, helping people build healthier lives through behavior change. As the company scaled its offerings and prepared for new growth, it needed a refreshed identity that matched its mission, supported acquisitions, and differentiated it in a crowded healthcare market.
The Challenge
Omada’s original identity — an orange square with a confined “O” — felt dated and limiting. The brand needed a system that resonated with its mission of lifelong health, unified new verticals like Omada Mind, and created space for future growth.
The Strategy
We began with a full brand audit, identifying gaps in resonance, flexibility, and consistency. From there, we redefined the brand promise and mission, then explored hundreds of visual directions. The strategy was to create a modern, flexible identity system that worked seamlessly across product, marketing, and employer sales.
The Execution
Sketched 400+ logo explorations, culminating in a refreshed logomark and wordmark.
Developed a new color palette and refined typography.
Introduced the Omada “wave” — a supergraphic symbolizing growth and progress.
Redesigned the website and product packaging for consistency.
Integrated Physera’s identity post-acquisition and launched Omada Mind (mental health offering).
The Outcome
The refreshed identity gave Omada a modern, scalable, and emotionally resonant brand system. It supported rapid expansion into new verticals, unified marketing and product touchpoints, and positioned the company as a leader in digital health. In 2024, when Omada went public, the brand we built was featured prominently across the New York Stock Exchange — a true full-circle moment.
My Role