Omada Health Rebrand
The Challenge
As the senior brand designer and member of the brand creative team at Omada Health, a digital care pioneer, I co-led Omada's comprehensive rebranding effort, especially redesigning the new logo and visual brand identity. The challenge was to create a brand identity that resonated with Omada's mission of inspiring lifelong health and distinguished the company in a competitive market.
The Strategy
Our strategy was grounded in Omada's mission to inspire and engage people in lifelong health. We conducted a thorough brand audit, examining every aspect of Omada's existing brand. Based on our audit findings, we developed a new brand promise and updated Omada's company mission. This strategic foundation guided our design decisions and helped us create a brand identity that truly represents Omada.
The Execution and Process
Our journey began with liberating Omada's old logo, an 'O' confined within an orange square. However, this concept felt restrictive, prompting us to create an entirely new mark. Through a human-centered design approach, we sketched over 400 concepts, refining the top picks based on team and stakeholder feedback. The outcome was a fresh logo, a distinctive color palette, refined typography, and the Omada wave graphic (supergraphic system). We redesigned Omada's website and product packaging to align with this new identity, ensuring consistency across all touchpoints for an engaging brand experience.
The Outcome
The rebranding effort resulted in a refreshed visual identity that truly represents Omada's mission and values. The new brand identity not only differentiates Omada in the market but also resonates with the people they aim to serve, strengthening Omada's position in the market.
The Team
The rebranding efforts were co-led by me, along with Omada's amazing in-house brand and product design teams.
Credits